The Journey

Own the product roadmap for Youding's POS ecosystem serving F&B and retail merchants, covering software, hardware, online menus, and ordering platforms.

• Identify and analyse merchant pain points through direct engagement; define and prioritise solutions with the dev team
• Design UI/UX wireframes and high-fidelity Figma prototypes independently, bridging product requirements and visual delivery
• Led end-to-end redesign of EZorder F&B 2.0 — from user journey mapping to interactive prototype delivery
• Defined product specification for Youding's in-app AI chatbot to automate POS troubleshooting and reduce CS ticket volume
• Collaborate cross-functionally with engineering, customer success, and sales to ensure aligned product delivery

First professional role — joined Youding's CS team supporting merchants using the POS platform. Built internal tools that saved the team significant time and opened the door to product ownership.

• Supported merchants across the full POS ecosystem via live chat, calls, and onboarding sessions
• Built an internal CS tool automating bulk image processing and QR code extraction — reducing product setup time by up to 75%
• Created reusable internal resources including video guides, documentation, and workflow templates
• Escalated bugs via Jira and translated complex system issues into simple merchant-friendly guidance

Design and deploy websites for small businesses in Cambodia — restaurants, tech retail, and e-commerce — managing the full client lifecycle from proposal to delivery.

• Prospected 25+ businesses with pre-built site demos; closed and delivered multiple projects
• Handled full client lifecycle: proposal, design, revisions, deployment, and handoff
• Worked across industries including F&B, retail, and e-commerce

Ran a solo e-commerce operation end-to-end — product sourcing, pricing, marketing, fulfilment, and customer service — from scratch.

• Managed end-to-end e-commerce operations independently
• Ran paid social media campaigns and analysed performance data to optimise spend
• Gained first-hand understanding of how online businesses operate at every level

Early professional experience building the foundations of systematic thinking — data accuracy, organisation, and process discipline.

• Maintained and cleaned large datasets with high accuracy under tight deadlines
• Developed strong attention to detail and structured data handling habits